PRIVACY POLICY

Rawnsley Plastic Surgery

Effective Date: November 3, 2025

Rawnsley Plastic Surgery ("we," "our," or "us") is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website drrawnsley.com or receive services at our practice located at 10921 Wilshire Blvd, Suite 611, Los Angeles, CA 90024.

This policy complies with the Health Insurance Portability and Accountability Act (HIPAA), California Consumer Privacy Act (CCPA), and other applicable privacy laws.

1. INFORMATION WE COLLECT

1.1 Personal Information

We may collect the following categories of personal information:

Name, address, email address, and telephone number
Date of birth, Social Security number, and driver's license number
Insurance information and payment details
Emergency contact information

1.2 Protected Health Information (PHI)

In the course of providing medical services, we collect:

Medical history and records
Treatment plans and surgical notes
Photographs and imaging results
Prescription and medication information
Laboratory and test results

1.3 Website Information

When you visit our website, we automatically collect:

IP address and browser information
Pages visited and time spent on our website
Referring websites and search terms
Device information and location data

2. HOW WE USE YOUR INFORMATION

We use your personal information and PHI for the following purposes:

2.1 Treatment

Providing medical and surgical services
Coordinating care with other healthcare providers
Scheduling appointments and follow-up care
Prescribing medications

2.2 Payment

Billing for services rendered
Processing insurance claims
Collection activities as necessary

2.3 Healthcare Operations

Quality assessment and improvement activities
Training staff and medical students
Practice management and administration
Appointment reminders and health-related communications

3. INFORMATION SHARING AND DISCLOSURE

We may share your information in the following circumstances:

3.1 With Your Consent

We will share your PHI when you provide written authorization, except where prohibited by law.

3.2 For Treatment, Payment, and Healthcare Operations

With other healthcare providers involved in your care
With insurance companies for payment processing
With business associates who assist in our operations
With medical laboratories and imaging centers

3.3 As Required by Law

We may disclose your information when required by federal, state, or local law, including:

Court orders and legal proceedings
Public health activities
Reports of abuse, neglect, or domestic violence
Health oversight activities
Law enforcement purposes

4. YOUR RIGHTS

Under HIPAA and California law, you have the following rights:

4.1 Right to Access

You have the right to inspect and obtain copies of your medical records and billing records.

4.2 Right to Amendment

You may request corrections to your medical records if you believe they are inaccurate or incomplete.

4.3 Right to Accounting of Disclosures

You can request a list of disclosures we have made of your PHI for purposes other than treatment, payment, or healthcare operations.

4.4 Right to Request Restrictions

You may request limitations on how we use or share your PHI, though we are not always required to agree to such restrictions.

4.5 Right to Confidential Communications

You can request that we communicate with you in a specific way or at a specific location.

4.6 Right to Notice of Breach

We will notify you if there is a breach of your unsecured PHI.

4.7 California Privacy Rights

California residents have additional rights under the CCPA, including:

Right to know what personal information we collect
Right to delete personal information (subject to exceptions)
Right to opt-out of the sale of personal information (we do not sell your information)
Right to non-discrimination for exercising privacy rights

5. DATA SECURITY

We implement appropriate technical and organizational security measures to protect your information, including:

Physical safeguards for paper records and facilities
Electronic safeguards including encryption and secure servers
Administrative safeguards including staff training and access controls
Regular security assessments and updates
Business associate agreements with third-party service providers

6. MARKETING AND COMMUNICATIONS

We may use your contact information to send you:

Appointment reminders and confirmations
Information about treatment alternatives
Health-related services that may be of interest
Practice newsletters and updates

You may opt-out of marketing communications at any time by contacting us using the information below. Note that we will continue to send you essential communications related to your treatment and care.

7. COOKIES AND TRACKING TECHNOLOGIES

Our website uses cookies and similar tracking technologies to:

Improve website functionality and user experience
Analyze website traffic and usage patterns
Remember your preferences and settings
Provide targeted content and advertisements

You can control cookies through your browser settings. Disabling cookies may affect some website features.

8. THIRD-PARTY WEBSITES

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

9. CHILDREN'S PRIVACY

For patients under 18 years of age:

Parent or guardian consent is required for treatment
Parents/guardians generally have access to minor's medical records
Certain sensitive information may be protected under California law

10. RETENTION OF INFORMATION

We retain your medical records and personal information in accordance with applicable laws and regulations:

Adult patient records: Minimum of 7 years from last treatment
Minor patient records: Until age 19 or 7 years from last treatment, whichever is longer
Photographs and imaging: Retained as part of medical record

11. CHANGES TO THIS PRIVACY POLICY

We reserve the right to update this Privacy Policy at any time. Changes will be posted on our website with the updated effective date. We will notify you of material changes as required by law.

12. CONTACT INFORMATION

For questions about this Privacy Policy or to exercise your rights, please contact our Privacy Officer:

Rawnsley Plastic Surgery
Attn: Privacy Officer
10921 Wilshire Blvd, Suite 611
Los Angeles, CA 90024
Phone: (310) 570-0244
Email: info@drrawnsley.com

13. COMPLAINTS

If you believe your privacy rights have been violated, you may file a complaint with:

Our Practice:
Contact our Privacy Officer using the information above.

U.S. Department of Health and Human Services:
Office for Civil Rights
200 Independence Avenue, S.W.
Washington, D.C. 20201
Phone: 1-877-696-6775
Website: www.hhs.gov/ocr/privacy/hipaa/complaints

California Attorney General:
Privacy Enforcement Section
California Department of Justice
Phone: 1-833-942-1684
Website: oag.ca.gov/privacy